This unit describes the skills and knowledge required to develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.
It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Microsoft Word - 1 BSBADV602 AT 1 – Case Study Information V1.0.docxBSBADV602–Case Study / Questioning Information 1 Version 1.0 – May 2016 Southern Cross Education Institute BSBADV602...
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