This unit describes the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.
It applies to individuals working in a supervisory or management marketing or advertising role, within a marketing or advertising team or media organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Student Assessment GuideBSBMKG523 Develop and design an integrated marketing communication planIntellectual Property Statement VET Fair (ABN XXXXXXXXXXis a provider of...
Learner Assessment Pack Design and Develop an Integrated Marketing Communication Plan BSBMKG523Australian International Training Academy Pty Ltd t/a My Business College...
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